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Web Development

Union Systems Limited

Client Union Systems Limited
Year 2019
Industry Software, Finance, Technology
ABOUT USL:
Union Systems Limited (USL) is an Information Technology Company that provides financial software solutions and professional services to major banks in Africa.

The Company supports customers in 19 African countries and provides software solutions to financial institutions to enhance their software capabilities, effectively scale processes, improve compliance and drive operational efficiencies.
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THE CHALLENGE:
USL needed to find a better way to communicate visually, with a better user experience that perfectly express their identity, capability, and positioning in the financial software industry.
WHAT WE DID:
First off, if you're not detailed and unorganized - forget it, you can't work with USL, just quit.

For this project we collaborated closely with the clients. Paying close attention to smallest details, we created several rounds of new visuals, complete with bespoke illustration and iconography, and a custom landing page interactive animation.
The Design System

The Design System

We built a design system and libraries that enabled us to work efficiently, and to build a consistent experience across the web pages.
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Custom Icons

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A NEW VISUAL, DONE THE RIGHT WAY

Our goal was to keep the look very clean and simplify the experience for the target audience.

Combining product visuals and human-centric photography allowed us to depict USL as technology-driven company that is focused on their company, products, and partners.

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Consistent Component Designs

Consistent Component Designs

The components of the website was shaped to be consistent with their existing brand materials.
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Products
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HOW WE APPROACHED THIS:

Just because it's a software product doesn't mean it should be boring.

And the initial requirement didn’t include using videos as it's sometimes considered "heavy". But, during the integration phase, we found a way to use expressive light-weight videos to showcase the products.

Product Page Layouts

Product Page Layouts

As required, the content takes the center stage, easily accessible Call to Actions, and quick navigation to other products.
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THOSE IMAGES ARE ALIVE

Sakobia's page is content-heavy, so we decided to used illustrative and interactive videos on hover.

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Perfectly Responsive

Perfectly Responsive

Wrapping it all up, the website is perfectly responsive on mobile devices.
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See for yourself

Visit Website

CLIENT'S IMPRESSION:

"Draw a line in the sand one-sheet we need a recap by eod, cob or whatever comes first. Productize open door policy horsehead offer, make corporate."

- Ngozi Ilondu (Head, Marketing)