Personalized financial solutions for individuals and businesses.
The Client
Oxygen is an ambitious brand with the goal of becoming Africa's premier financial lifestyle ecosystem. Harnessing the principles of excellence, empathy, and curiosity, they strive to craft tailored financial solutions for both individuals and businesses.
The Challenge
Oxygen found the conventional visual representation of financial providers to be unattractive, lacking energy, and failing to establish a proper connection with their target audience in terms of aligning with their lifestyle.
Given a vibrant and "playful" brand identity to work with, our objective was to craft a website that effectively conveyed Oxygen's distinctive value proposition. Additionally, we were tasked with formulating clear messaging that directly addressed the needs of Millennials.
The Solution
In collaboration with the Oxygen team, we worked on the designs, exploring various design directions. The result aligns seamlessly with the objective, offering visitors a perception of youthfulness, ambition, purpose, confidence, security, and more.
The Building Blocks
In collaboration with the Oxygen team, we worked on the designs, exploring various design directions. The result aligns seamlessly with the objective, offering visitors a perception of youthfulness, ambition, purpose, confidence, security, and more.
Visual Storytelling
In this ambitious and dynamic project, we delved into the given visual language to generate multiple design iterations. These designs effectively convey the brand's literal and contextual representations of "Oxygen," "Breathing," "Ease," "Energy", "Performace", etc.
Responsive Design
The experience remains consistent across all tablet and mobile devices, ensuring no compromise on speed or quality. Refined details and branded micro-interactions contribute to making the mobile version visually appealing and engaging.
Wrapping It Up
After weeks of close collaborative effort and successful teamwork, we delivered an interactive, visually striking, and detailed user experience that creates a leap forward for the brand.
Thanks to Oxygen and The Access Corporation for this collaboration.
From the client
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"It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English."